Diversity instead of standard concepts

There are no standard cities – thus, there are no standard shopping centers. Every city is different, with its own requirements and structures. Therefore, we need to find specific answers for every city when planning a shopping center.

General guidelines and values for sales areas, the number of shops or parking space are not effective – neither for the cities nor for developers and investors. More importantly, there should be a focus on what is missing in a city and which concept might be successful in the long run in the given conditions.

Every center looks the same?

Requirements with regard to the architecture of shopping centers by visitors, retailers, and cities call for individual and sophisticated solutions. Only few buildings in a city are so lively debated like a new shopping center – usually with positive effects for the urban development.