Retail expertise

One of the key factors in the success of a shopping center is the right mix of shops and outlets. This is why the leasing experts at ECE take care to create a branch mix that is tailored to the location in question, building on the experience and expertise acquired by ECE during more than forty years in the industry.

In addition, a staggered system of rents based on the financial strength of the various sectors ensures that small and medium-sized retailers can also afford to "set up shop" in ECE centers. As a result, regional and local stores always account for around half of all the outlets in ECE centers alongside their national and international counterparts. ECE sees itself as a partner of SME retailers and supports newcomers to the retail sector by organizing start-up and franchise fairs.

In its shopping centers, ECE pursues a strategy of "experience shopping" backed up by spectacular product presentations and unusual activities and events that attract more than two million visitors to ECE centers every day.

With their balanced branch mix and first-rate architecture, ECE shopping centers always generate important stimuli for urban development. They keep purchasing power in the city center, underpin the retail centrality of the location and create hundreds of new jobs and apprenticeship openings.

ECE tenants value this intelligent shopping center concept, the success of which is reflected by earnings levels that are well above the average for Germany as a whole.