Civic marketing

Integrated civic marketing

ECE shopping centers are an integral part of a vibrant retailing and civic culture. As a partner to the municipalities, ECE does a great deal to advertise the overall shopping location and the entire city centre. The managers of ECE centers are active members of the local city market initiatives and city centre associations. As such, they help to ensure coherent city marketing strategies together with the local retailers and the civic authorities. Only be joining forces can the retail trade really showcase its attractions and draw large numbers of people from the city and the region to city centre retail locations. The city centres profit from the activities of ECE. The center management is involved in the organisation and staging of city centre events like local festivals, for example, sporting events, cultural events, Christmas illuminations and much, much more. Together with the retailers, ECE helps to turn the city centre into a stage - with events ranging from the apprenticeship exchange in Munich in cooperation with the civic job centre all the way to the Jazz days in Gelsenkirchen and the Augsburg city marathon.

The city as stage

Our city centres are becoming increasingly like “stages” for city life. This trend is promoted in particular by the wide-ranging retailing activities and events of organisations like civic marketing associations and clubs. The annual calendar of events is also full to bursting at ECE shopping centers. The shopping center may be transformed into a tropical jungle, then into an interesting craft fair, an exclusive fashion palace, a sports arena, a hobby exhibition for people from throughout the entire region or a colourful children's paradise hosting a wide range of painting and game activities. The urban city centre experience is further enhanced by cultural events like concerts, readings by authors and interesting exhibitions. In cooperation with clubs and associations as well as the local authorities and retailers, the ECE shopping centers help to rejuvenate the inner city. There’s always something to see and always an excellent reason to visit one of the centers.