Promenaden Hauptbahnhof Leipzig: Shopping center at Europe's largest terminal station to undergo €30-million refurbishment program

In the coming two years “Promenaden” shopping center at Leipzig's magnificent central station will be extensively modernized, refurbished, and upgraded. For this, ECE will apply a unique architectural concept that will offer travelers, visitors, and the people of Leipzig a new shopping experience and exciting places to spend time at. The center's three stories will be themed according to the most important shopping needs of its customers. The modernization will comprise 70 new and refurbished shop and food service areas. Besides bringing in a large number of new, young concepts, many of the existing stores will be upgraded to appear in the latest shop design of their brand. The owners of the shopping center, a DWS managed fund and ECE/the Otto family, as well as the tenants will invest a total of approximately 30 million euros until fall 2019 into the refurbishment and an extensive package of measures to significantly increase the center's quality of stay, and a state-of-the-art design for the entire center.

New sales area concept resembling shopping motives

The refurbishment focuses particularly on restructuring the center's individual floors. Their new design will resemble the retail offerings on each level. The offerings on ground floor and on the concourse focus on the classical shopping segment and increasingly on food services to meet the needs of travelers and customers for food services. These will mainly include modern convenience offerings and innovative concepts. The historic baggage office in the connecting corridor between the western and eastern hall will be refurbished and are planned to house exciting fast-casual food concepts. The top floor will be all about arrival and spending time. Besides extending the existing food services, the ancillary rooms of the historic waiting area are being reviewed for repurposing to create a place with premium food services (“casual dining”) and a great quality of stay for travelers and customers alike. The ground floor will mainly house convenience stores and service providers: These will include a new innovative travel center of Deutsche Bahn, a Deutsche Post outlet, car rentals, a second restroom facility, and many more services. 

New tenants and an attractive design

The first changes in the tenant mix can already be seen during the course of this year: The organic food supermarket Alnatura (the company's first shop in Leipzig), the Kamps bakery chain, and the tobacco and alcoholic beverage concept Barbarino opened a new store at Promenaden in the first part of 2018. The toy retailer NICI and the Thiemann perfumery have moved, leased larger rental units, and now present their products in redesigned stores. Following an extensive refurbishment, the consumer electronics retailer Saturn has also been selling its products in a newly designed store since June 29. Additional new concepts at the center, especially in the food areas, will move in during the coming months. These include the first Campus Suite outlet in Leipzig, the Dolce & Freddo ice bar, and other restaurants and food concepts, who also leased areas in the mall.

Besides refurbishing the rental units, considerable investments will be made into the architecture and design of the railway station shopping center.  This includes the refurbishment of the floor surfaces and the ceiling, the modernization of the air conditioning, the lighting, and the safety systems, new signage, new seating and lounges for relaxation, and a new customer information desk. “By refurbishing and redesigning the central station, we intend to maintain its status as an attractive location for travelers and the people of Leipzig alike. During our repositioning campaign, which is due to start in 2019, we will focus on the competitive advantages on site. This will also prepare us effectively for the current changes in the retail industry,” emphasizes Thomas Oehme, Center Manager of Promenaden, and adds: “The historic location and the position of Promenaden make it a place that simply belongs to Leipzig. It is a unique hub for the people of Leipzig and its visitors. Therefore, we themed this modernization and refurbishment project ‘Hier beginnt Leipzig’ (‘Where Leipzig begins’).”

Leipzig Central Station is one of the largest and most magnificent railway terminals in Europe. In 1997, ECE successfully revitalized this major railway station, which is listed as an historic monument, and turned it into a modern traffic hub with an integrated retail and services property. The advantages for tenants and visitors is the center's central location and the high footfall: Every day, 70,000 people come to Promenaden at Leipzig Central Station and make it a meeting point for people from the surrounding region and one of the properties with the largest footfall in the German federal state of Saxony. Every year, about 25 million travelers visit the station, which is a central traffic hub with a direct connection to downtown Leipzig. Among the visitors are a large number of tourists and the people of Leipzig, which is the second most important retail location in Saxony and whose number of inhabitants has been on the increase.