ECE is taking a step into the future by connecting online and offline shopping: In the light of the progressing digitalization of the retail sector and the extensively changing customer needs, shopping centers require a comprehensive digital strategy. The Digital Mall – an online product search – allows customers to search the availability of a product of participating retailers on the website and the app of the center, reserve it and pick it up on site later. We thus respond to the changed purchasing habits and the increasing demand for convenience as many customers prepare their purchases at home and want to be able to check the availability of a product in brick-and-mortar stores online beforehand.




Changed Customer Behavior

81%
of the customers prepare
offline purchases online
59%
would like to be able to check
the availability of a product online
40%
would like to make use of
a same-day delivery service

Concept

Would you like to be able to check online whether the latest sneakers are available
at the center and reserve them before picking them up there?
No problem! The Digital Mall will make it possible in only four steps.

 

  • Product Search
    online
  • Availability Check
    at the Store
  • Click &
    Reserve
  • In-Store
    Pick-Up

„The Digital Mall allows us to make the products sold in the center available online for the first time. With this strategic approach we can extend our reach online. This, in turn, can be converted into brick-and-mortar footfall and generate additional turnovers at the shops.“

Alexander Otto

„The Digital Mall is the first step of converting our shopping centers from brick-and-mortar marketplaces into omnichannel platforms. We also respond to the demand of our customers for a cross-channel online-offline shopping service.“

Dr. Philipp Sepehr

Pilot und Ausweitung

Already today, the Digital Mall is featured at in 11 shopping centers with 160 participating stores
and more than 750,000 available products. And it still grows:
Customers can make use of the Digital Mall at approximately one-third,
and by the end of 2021, at about 90 of the ECE centers in Germany.

Contact

You are a retailer and you have questions regarding the Digital Mall?
Please contact our Digital Mall team on:
info.digitalmall@ece.com