Center campaigns

Not only the ECE headquarters but all ECE shopping centers assume social responsibility. This commitment to social involvement is firmly embedded in ECE's set of values.

In the past, the company very successfully organized fund-raising campaigns in its shopping centers – among others one for the tsunami victims in southern Asia in 2005 and for the earthquake victims in Haiti in January 2010. But also the individual Center Managers and their colleagues spring into action when necessary on site:

After the flood damaged and destroyed the belongings of thousands of people in 2013, Allee-Center Magdeburg initiated a fund-raising campaign. Press photos showing the situation during the flood were exhibited and a stand was installed where visitors could donate spontaneously. The donated money was forwarded in equal shares to the Red Cross and the flood funds of the city of Magdeburg.

Coordinated help

The Center Managers don't only work independently; they also cooperate in situations like these. For example, centers exhibited toys in cooperation with the children's aid organization "Plan" 14, which were made by kids from Asia, Africa and Latin America. This campaign was to show young people in Germany the living environment of children growing up in poorer regions.

GOLD film project

The social commitment also includes the active promotion of culture. For example, as a partner ECE supported the communication initiative for the international documentary film "GOLD – You can do more than you think". It shows the emotional story of three outstanding athletes with disabilities. Fascinating making-of photos of the film were shown in the Alstertal-Einkaufszentrum and other ECE centers. In total, 1.4 million visitors saw the exhibition in Berlin, Essen, Frankfurt, Cologne and Munich.

Hamburg Climate Week

The large number of visitors also make ECE's centers the ideal place to impart new ideas for more sustainability. For instance, ECE has been supporting the Hamburg Climate Week since 2009 by providing the Europa Passage in Hamburg's city center as venue and bearing the set-up costs.