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China – A laboratory for the future

Subsidiary in the Middle Kingdom

Completely rethinking shopping centers and their function: With this goal in mind, we are looking far beyond the boundaries of Europe – We are always on the lookout for promising new ideas and concepts. One country we are focusing on here is China.

ECE visits China

A team from our Architecture & Construction Division set off for China in 2013 to gain new experiences and knowledge of this dynamic market. Along with the rapid growth of cities in China comes an immense need for supply infrastructure, i.a. in the form of shopping centers that, as components of the urban space, function like small city districts. What began as an exchange with well-known Chinese players and shopping center developers such as “Vanke” and “Longfor” soon resulted in initial planning and implementation contracts for our ECE architects.

Founding of ECE Shanghai Co, Ltd.

To meet the rapidly increasing numbers of orders, in 2019 we founded our own company in China – “ECE Shanghai Co., Ltd.” for which an internationally experienced team of ECE architects and “young talents” from China now provide planning services for more than 35 shopping centers. Special attention is given to interior design and storytelling. This is because: “In our view, these are the most important aspects for customers, as this is where the product 'shopping center' in and of itself can be experienced most clearly,” said Markus Schedensack, Executive Director ECE Shanghai Co, Ltd. “The centers developed by us tell cultural stories from the respective region and offer customers the possibility to identify with them.”

When Point of Sales becomes Point of Experiences

With unusual concepts and surprising offers, Chinese malls are becoming an integral part of their respective cities as ‘third places’. The centers developed by ECE Shanghai Co., Ltd. create a unique brand character that appeals to the city's inhabitants through the fixation on regional characteristics: From the flower-like design of the atriums in “Longfor Paradise Walk”, which brings the famous flower poems typical of the city of Chengdu to life, to the treasure hunt for visitors in “Qibao Vanke Plaza” – “Points of Sales” are becoming “Points of Experiences” that captivate visitors with entertainment and edutainment offerings in addition to the wide range of shopping and gastronomy offerings. The centers are thus points of contact for different needs – true to the motto: “One stop, all done.”

 

Our ambitious goals

Due to its ambitious goals and their realization, “ECE Shanghai Co., Ltd.” as an international design service provider already ranks among the top five shopping center developers in China. Our long-term goal is to establish ourselves among the top five – and to support numerous other Chinese shopping center developers and investors with our many years of expertise in the conception, planning and designing of shopping centers, and to apply the knowledge gained in China to our European shopping centers – and to always do so with the aim of making our centers as attractive as possible for our customers and visitors.

A selection of our projects

Qibao Vanke Plaza

The first shopping center developed by ECE in China was opened in 2016. It is also one of the largest and most profitable projects, both for the developers and the investors, that we have ever done.

Qibao Vanke Plaza

Vanke Chengdu Tianfu

For Vanke Chengdu Tianfu we delivered a conceptual design for a new type of shopping center that included a rooftop shopping promenade and an indoor and outdoor city park.

Vanke Chengdu Tianfu

Longfor Paradise Walk Minhang, Shanghai

The Longfor Paradise Walk Minhang in Shanghai, opened in 2019, is the first urban complex that we designed – from the architectural planning to interior design.

Longfor Paradise Walk Shanghai Minhang

Wuhan Optics Valley Innovation Hub

Following the example of Xintiandi, Shanghai's car-free shopping and nightlife district, a new Xintiandi product is also being created as part of an urban development project in the Chinese “Silicon Valley” of Wuhan. We are carrying out the architectural design for this.

Wuhan Optics Valley Innovation Hub

Shanghai Songjiang Incity

We delivered the full design package – landscape, architecture and interior – for Shanghai Songjiang Incity. Here we are creating a new innovative shopping center that is within reach of the campuses of Shanghai Songjiang universities. 

Shanghai Songjiang Incity

Longfor Chengdu Xichen Paradise Walk

The Longfor Chengdu Xichen Paradise Walk, opened in 2018, is the second shopping center for which we carried out the interior design.

Longfor Chengdu Xichen Paradise Walk

Shanghai Jiading Incity

For this mega project of the shopping center developer Vanke in Shanghai, we developed the functional plan and the interior design. After Vanke Qibao Plaza, it is one of the largest and most important shopping centers in Shanghai.

Shanghai Jiading Incity