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Shopping centers as omnichannel hubs


For many years, we have been driving the expansion of ECE's shopping centers into digital omnichannel platforms and continuously adapt our digitization strategy to market changes and customer usage behavior. With the Digital Mall developed by us, the products of the retail partners in the centers are also visible online. Consumers can use the website and app of their ECE shopping center at any time and from anywhere to find out in real time what is available in the shopping center, reserve desired products, and then buy them in the store on site.

The concept: Just a few clicks away from the desired product

1. Online product search 

The online product search make the availability of the products of the participating dealers in the ECE centers visible online.

2. Availability check 

Customers have the option of researching on the center website or in the center app whether a desired product is available in the center or not.

3. Buy in-store 

Many customers prepare their purchases online and want an online availability check for stationary retail shops. Once the desired product is found, it can be picked up directly in the shop.


Are you a retailer and have questions about Digital Mall? We will be happy to advise you and give you practical assistance.

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Numbers that impress 

> 100

affiliated retail partners


available articles

> 1,200

affiliated stores


also active in Austria


linked centers

Connected Commerce 2019


Participating merchants, among others