Staying on point and identifying potential
Technological leaps push development forward, but also require constant evaluation. It can all quickly become confusing. Our Digital Unit remains cool and collected and keeps an eye on the market, new technologies, innovative start-ups and technology service providers. Together with the specialist departments, it strategically advances innovative digital projects, but also knows which bandwagon is better not to jump onto. It reacts quickly and flexibly to new ideas – from the initial pilot phase to the development of new, digital business models.