EUROPE-WIDE EXPANSION

EVERYWHERE ON SITE AND OPTIMALLY NETWORKED

Unleash Potential

Ein Porträt von Hellmuth Rathgeber.

"Our expertise lies in providing consultancy and design support for your location development. Which sites are suitable? Which ones have the right type of industry/tenant mix? We take a close look at your business model and your target group in order to find ideal solutions and successfully support your growth."

Hellmuth Rathgeber, Director Central Tenant Management

MARKET ENTRY OR GROWTH

Maximum impact through targeted segmentation

Not all types of industry are the same, and not all sites are the same.

Differences in these areas are crucial for establishing the offer in the right place at the right time.

In-depth knowledge of the market in terms of location and content significantly optimizes the chances of success.

As the European market leader, we have extensive experience and comprehensive knowledge.

Eine geographische Weltkarte, mit einem Kreis um Europa und darauf zugehenden Pfeilen.

Market entry into Europe

The first step into a European target market often determines the success of an entire strategy. We are aware of this responsibility and are happy to provide you with consultancy services.

Eine Landkarte von Europa mit mehreren von der Mitte ausgehenden, nach außen gerichteten Pfeilen

Expansion within Europe

Growth within a country or the pursuit of a cross-border strategy is supported by analysis, support and realization. Everything from a single source.

Best Practice

Your growth takes place with us

Many companies that have launched regionally or even nationally in their own countries have realized their growth strategies in Europe with the significant involvement of ECE Marketplaces. Want some examples?

Brand entry into Europe

Hollister, USA Leisure & jeans fashion

The "Hollister" concept, which belongs to the US fashion company Abercrombie & Fitch, was launched in Germany in 2009 - in Hamburg's Elbe mall.

Hollister offers surfer-style fashion. The target group is teenagers and young or young-at-heart adults: an important proportion of ECE's regular customers.  

For this reason, the market entry into Europe in Germany was largely carried out via ECE Marketplaces.  

Hollister" and its sister brand "Gilly Hicks" currently operate a total of around 40 stores in Germany, more than half of them in ECE Marketplaces alone - in Hamburg, Munich, Cologne and Dresden, for example. 

Further European Hollister sites at ECE (in Poland, Italy, the Czech Republic, Turkey, Spain, Denmark, Germany) are regularly under discussion. 

 

Contact our Branch-Experts "Fashion & Shoes"

Cross Border Expansion in Europe

Pepco, Poland Household & textile goods

Since 2013, the Pepco retail chain from Poland has expanded to become one of Europe's leading tenants - most recently in 2023 by signing 17 long-term lease contracts with ECE.

Pepco offers household products, decorative items, home textiles and clothing for the whole family - good quality at affordable prices.


After Pepco was already represented in a total of ten ECE centers in Poland, Hungary and Austria, ECE and Pepcp further expanded their existing cooperation with the expansion in Germany.


Pepco opened its first store in the Rathaus Center Dessau in August 2023. Pepco also opened Europe's 3000th Pepco store in the repositioned "The Playce" at Potsdamer Platz in Berlin. 


Further stores are being built in Sachsen-Allee Chemnitz, Phoenix-Center and Billstedt-Center in Hamburg, Milaneo in Stuttgart and Altmarkt-Galerie Dresden, among others. Further lease contracts are also to follow.


Contact our "Hardware & Sports" Branch-Experts

National Expansion

Rituals, Netherlands Cosmetics & lifestyle products

The Dutch beauty & wellness company has grown rapidly in Germany through its central business partner ECE Marketplaces.

In addition to its market size, Germany has a comparatively strong wellness culture in Europe. Ideal conditions for the Dutch cosmetics and lifestyle brand to initially develop nationally there - with the help of the market leader: Rituals now operates more than 70 stores in German ECE centers.  

Rituals also benefits from the European ECE portfolio with access to sites in Austria, the Czech Republic and Poland, most recently with the opening in the Silesia City Center Katowice in Poland.  

 

Contact our "Healthcare & Beauty" Branch-Experts

 

Discover our 200 Marketplaces in Europe