Hollister offers surfer-style fashion. The target group is teenagers and young or young-at-heart adults: an important proportion of ECE's regular customers.
For this reason, the market entry into Europe in Germany was largely carried out via ECE Marketplaces.
Hollister" and its sister brand "Gilly Hicks" currently operate a total of around 40 stores in Germany, more than half of them in ECE Marketplaces alone - in Hamburg, Munich, Cologne and Dresden, for example.
Further European Hollister sites at ECE (in Poland, Italy, the Czech Republic, Turkey, Spain, Denmark, Germany) are regularly under discussion.