Make a request

Do you have individual questions or want further information? Our experts will be happy to help you.

You can reach us by telephone at: +49606067000

SUCCESSFUL FREQUENCY MARKETING

Experience-oriented and consumer-oriented

Inspire customers

Portrait von Sebastian Baumann

"We are working intensively on the analysis and segmentation of the various visitor target groups. Another focus is on the intensive activation of existing customers with the help of digital customer loyalty tools and a targeted approach to potential new customers."

Sebastian Baumann, Director Digital Business, Marketing & Research

Segmentation

Our visitors - your customers

The better we know people's consumer behavior, the better we can tailor our marketplaces to their needs:

Variety of offers, quality of stay, convenience options, atmosphere and attractions.

Symbol ansteigendes Balkendiagramm

1. Analyze

Everyone consumes differently. But who consumes how? Our in-depth analyses provide answers to these and other questions.

Symbol Flagge

2. Segment

Eight relevant shopper types were identified. Segmentation enables effective and efficient targeting.

Symbol ansteigendes Balkendiagramm

3. Individualize

The effective combination of standardization and individualization makes the difference. Because every marketplace has its local USP.

Symbol Fernglas; neue Erfolgswege

4. Execute

The marketing measures derived from this have a targeted and frequency-increasing effect. Both online and offline.

MEASURABLE RESULTS

Numbers that are no coincidence:

3,4

Mio.

visitors daily

21,4

billion €

retail sales

What our customers appreciate

The evaluation of counting systems, the ongoing monitoring of sales trends, regular visitor surveys and individual rental partner feedback

contribute to the further development of the offer and shape the future of stationary sales.

Short distances:

Everything under one roof

Safety & Cleanliness

Good parking facilities

Good transport connections

High quality of stay with meeting point potential

Weather independence

Variety of goods and
variety of services

Large selection of Gastronomy

Customer Journey

Retain customers

Existing customers are the most valuable customer group.


The task is to actively communicate with existing customers, to inspire them, surprise them and continuously excite them.

All relevant tools along the customer journey are used for this purpose.

Symbol Customer Journey

Social Media

The main social media accounts for each center are managed centrally.

Symbol Customer Journey

Newsletter

Regular, target group-specific newsletter communication takes place.

Symbol Customer Journey Laptop

Center-App

Our Myce app takes over the communication mix
the bidirectional interface function

Symbol Customer Journey Handy

Mall Media

with the information system "Digital Center News Clubs" is activated in the center in real time!

Symbol Customer Journey Handy

CRM

The CRM system "Sales Force" is used to continuously track and optimize the channels.

Live Communication

Inspire customers

The opportunity to experience something on site in a community distinguishes marketplaces from other consumer-oriented channels. The focus is on inspiring customers, again and again and in ever new ways.

Best Practice

Attractive events & exhibitions

Fascination Comic

Batman - Heroes in Training

ECE has established a multi-year entertainment partnership with Warner Bros. Many visitors experience the world of Batman and other comic heroes at five stations.

A unique attraction for many new visitors and regular customers: On nine event days per site, visitors to ECE marketplaces experience the fascination of comic book heroes - at 5 experience stations:

 

At the "Comic Creation" station, for example, imagination and creativity are in demand! Visitors can be inspired by the work of a comic artist. Here, the stars are brought to life and their own adventures are created.

 

At other stations such as VR Game, Spin Masters Race, Movie Point, Life Size Selfie Figure / Walking Act, visitors are offered further attractions for all the senses - supplemented by a competition with high-quality profits from the Warner Bros. licensee portfolio.

 

The Entertainment Roadshow will be systematically announced and accompanied by ECE online via web/social media and on site via various onsite media so that as many consumers as possible are activated by the attraction.

 

Contact our experts

Indoor-Climbing

Competitive & popular sports events

In cooperation with "Faktor3 Sport", ECE has created a wide-ranging crowd puller.
Watching top athletes and trying it out for yourself: an ideal combination.

Top sporting event meets climbing for all - an attractive combination for participants and spectators. Since 2019, this innovative and roadshow-ready event concept in collaboration with Faktor3 has regularly amazed the many visitors:

 

Anyone and everyone can try their hand at the climbing wall, which is almost 20 m high. The highlight for visitors is always the professional speed climbing competitions - the fast-paced top attraction of this trend sport.  

 

Our sites offer the perfect location for this attention-grabbing event - as evidenced by the positive visitor numbers and the resulting increase in sales for tenants.

 

This roadshow is systematically announced and accompanied by ECE online via web/social media and on-site at the ECE center via various onsite media so that as many consumers as possible are motivated to visit the attraction - for the first time or again - and consume in the center.

 

Contact our experts

 

Lego

Mosaic & show buildings

LEGO is another building block in ECE's brand cooperation. The unbroken fascination for young and old is an excellent basis for successful and scalable frequency marketing.

 

The global brand from Billund in Denmark is still hard to beat in terms of fascination and appeal for people of all generations. In its centers, ECE offers LEGO the ideal stage to bring its cult toys to life for visitors - as an actor or spectator:


Impressive works of art showcasing complex designs and details. The use of LEGO bricks to create large area mosaics or realistic replicas of well-known buildings and scenes fascinates people and shows how creative and versatile the use of LEGO can be.


The following meanings should not be forgotten: Nostalgia and childhood memories, Interactivity and participation, Educational value, Aesthetic fascination, Community and togetherness. The combination of these makes Lego a popular attraction for a broad target group.


The roadshow will be systematically announced and accompanied by ECE online via web/social media and on site via various onsite media so that as many consumers as possible are activated by the attraction.

 

Contact our experts

 

Do you want to present your offer in a consumer-friendly atmosphere?
We offer you the right solution