A unique attraction for many new visitors and regular customers: On nine event days per site, visitors to ECE marketplaces experience the fascination of comic book heroes - at 5 experience stations:
At the "Comic Creation" station, for example, imagination and creativity are in demand! Visitors can be inspired by the work of a comic artist. Here, the stars are brought to life and their own adventures are created.
At other stations such as VR Game, Spin Masters Race, Movie Point, Life Size Selfie Figure / Walking Act, visitors are offered further attractions for all the senses - supplemented by a competition with high-quality profits from the Warner Bros. licensee portfolio.
The Entertainment Roadshow will be systematically announced and accompanied by ECE online via web/social media and on site via various onsite media so that as many consumers as possible are activated by the attraction.