Groundbreaking Ceremony Held in Hamburg-Barmbek for the Société Générale Group’s New Campus Developed by ECE

Photo: from left: Dr. Andreas Mattner (ECE), Alexander Otto (ECE), Dr. Andreas Dressel (Finance Senator), Matthias Sprank (BDK), Detlef Zell (Hanseatic Bank) and Tobias Lökenhoff (Goldbeck Nord)

ECE and its two project partners, Bank Deutsches Kraftfahrzeuggewerbe (BDK) and Hanseatic Bank, both companies belonging to the French Société Générale Group, celebrated the beginning of construction work on the new Hamburg campus today with around 100 invited guests. Hamburg’s Finance Senator Dr. Andreas Dressel, Alexander Otto, CEO of ECE, Detlef Zell, general manager of Hanseatic Bank, and Matthias Sprank, general manager of BDK, broke ground together. The guests included BDK and Hanseatic Bank employees as well as district officials, representatives from Hamburg’s state parliament, and members of the real estate industry.

ECE is developing a modern office complex in the Barmbek district, on a site at the corner of Fuhlsbüttler Strasse/Hebebrandstrasse. Located in the immediate vicinity of Hamburg’s municipal park and near the City-Nord commercial area, the location is known for its excellent infrastructure and high recreational and utility value. The six-story building with a gross floor area of around 25,000 m2 offers space for 1,700 people to work.

After completion, which is planned for spring 2022, BDK and Hanseatic Bank will move in as main tenants. ECE is investing a total of around 115 million euros in the development of the building complex, and striving to achieve gold certification by the German Sustainable Building Council for the state-of-the-art new building, which is being constructed in accordance with the latest sustainability standards.

Maximum Functionality and Flexibility

Flexible floor plans and a modular building structure give companies the ability to adapt the office space to their individual needs and create attractive working environments. The building’s versatile infrastructure in the form of various entrances, stairwells, and elevators ensure its future flexible use and variable design of the office layouts. Green inner courtyards, outdoor areas, and roof terraces as well as a common conference center and a cafeteria guarantee an outstanding quality of stay and give the property a high utility value. With its typical brick facade that includes elements with different designs, the exterior of the building blends into the natural architectural environment of Barmbek. The project also encompasses a protected historic farmhouse that has stood vacant for many years and is in dire need of renovation. It will be renovated and also used by future tenants as a coworking space with seminar and social rooms.

According to Finance Senator Dr. Andreas Dressel: “Barmbek is one of the liveliest neighborhoods in the Hamburg-Nord district, and many urban or economic development projects have been conducted here in recent years. The Société Générale Group’s new campus represents one more such project – developed in accordance with sustainable standards and tailored to the architecture of Barmbek. We are delighted that the Société Générale financial group has remained loyal to Hamburg, creating highly attractive jobs and making an important contribution to the positive development of the district with the new office campus in Barmbek. Overall, this is also a valuable contribution to Hamburg as a financial center.”

“We are delighted to be able to develop this architecturally attractive ensemble of buildings on behalf of the Société Générale Group – and by supporting the project, the City of Hamburg has played an important role right from the start. The trust placed in ECE as one of the project partners is a further example of our renowned expertise in the development, planning, and construction of office properties, especially corporate headquarters,” emphasized ECE CEO Alexander Otto.

“We are creating the perfect environment with an open working atmosphere at this appealing location that is certain to delight our current and future employees,” explained Matthias Sprank, general manager of BDK. “This location will offer the ideal conditions for us to further strengthen BDK’s role as a driving force and partner to the automotive industry through innovative solutions and highly dedicated employees.”

“Beginning construction of Société Générale’s new office campus for our Hamburg subsidiaries has brought us a great deal closer to our vision of a modern and agile working environment,” said Detlef Zell, general manager of Hanseatic Bank. “The new campus not only offers the ideal environment for our teams to carry out creative and innovative project work. We are also looking forward to the fact that in the future, all of our employees in Hamburg will work at the same location and will therefore be able to offer and develop new products and services for our customers and partners in close collaboration.”