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WE CREATE THE “SHOPPING-CENTER” BRAND WITH INNOVATIVE MARKETING

Our shopping centers should inspire our visitors, gain their attention, and arouse their emotions. Our professional Center Marketing ensures frequent visits and attractive target groups. The basis of our successful marketing has been the development of the shopping center into a strong, stand-alone brand. Become a part of it as a tenant or brand.


Your target group is in our centers

Through comprehensive market research and customer surveys, we know the precise target groups of our various centers. Due to this knowledge, we design target group-oriented advertising campaigns and websites. We can thereby connect the offline experience with online offers, such as the Digital Mall, the center apps, 3-D guidance systems, or interactive playgrounds for children. We also support the social media activities of the centers. 

Mall Marketing: Shops line the centers as advertising space

Do you want to test your product innovation or start-up idea quickly and with low risk? Then our Mall Marketing Rental Experts are the right people for you. Together with you, they develop strategies for the creative marketing of mall and advertising spaces and provide you with access to a unique network of highly frequented locations as an excellent advertising platform. To the ECE Mall Marketing website >

Events as additional revenue generators

Emotions promote the desire to shop. Our shopping centers are not only “points of sale” but also places of experience. This is ensured by putting on fashion shows, concerts, exhibitions, and sporting events, as well as offering childcare and much more – always under the premise of increasing visitor frequency and sales potential.

Multifaceted advertising possibilities for your product

Whether special offers or promotions via advertising media such as the center newspaper or the social media channels of the centers: There are numerous advertising possibilities for you as a retailer or brand. Use our centers for individual promotions or sales events directly at the point of sale. 

GLAMOUR Shopping-Week

For the first time, in October 2020, we are entering into a unique partnership with the internationally distributed fashion and lifestyle magazine GLAMOUR and the renowned Condé Nast publishing house to organize the popular GLAMOUR Shopping Week in our centers. In the October issue, GLAMOUR readers will be getting their personal GLAMOUR Shopping Card, which opens the doors to exclusive VIP treatment with goodies, discounts and a competition in the 80 participating ECE shopping centers throughout Germany during the promotional period.

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Advantages of ECE center marketing at a glance

  • Reduced costs and expenses through the use of synergies in campaign development and the planning of large campaigns
  • Optimal interlocking of online and offline media
  • High quality advertising measures through decades of know-how