PLACEMAKING: EMOTIONAL EXPERIENCE-BASED SHOPPING
Inspiring and thrilling visitors and creating a custom mix of uses for each location: We turn shopping centers into places where people like to come together, enjoy moments together, and share exciting experiences. We call this process “placemaking”. Entertainment, leisure, health, and wellness play an important role in addition to shopping, services, and gastronomy. True to the motto “focusing on people”, we always orient ourselves to the wishes and needs of the local populace. In close partnership with our stakeholders, we turn centers into real “Places for People”.