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GASTRONOMY IN ECE CENTERS

Nothing beats physical well-being! Attractive and trendy culinary offerings play an important social role in shopping centers. After all, shopping makes you hungry: For many visitors, the gastronomic experience is part of a successful shopping trip. That is why we are significantly expanding the scope and range of our gastronomy offerings and implementing numerous exciting food concepts in the centers.

Modern catering concepts that inspire

Gastronomy in shopping centers is booming –  it is desired by the customers and therefore excellently and actively accepted. People increasingly visit a shopping center for a coffee or a good meal in a pleasant atmosphere with family, friends, or business partners – with positive synergistic effects between the tenants of the centers. Our extensive surveys and analyses have shown that around 60 percent of visitors use the gastronomic offerings almost every time they visit one of our centers.

Quality and ambience increasingly important

Nowadays, quality and ambience are more important to customers than they were just a few years ago. And now more than ever, they are prepared to pay higher prices for more individuality and service. Innovative casual and fine dining concepts in particular, which go beyond the classic food court with dishes such as pizza, fries, and Asian snacks, significantly increase the quality of the stay at a center.

Food is good – for people and frequency

When modernizing existing centers, the expansion and upgrading of the gastronomic areas also plays a central role for us. The results: The share of gastronomy in the rental space has increased significantly: For the most recently opened centers, it was around 10 percent, whereas the overall ECE average is around 6 percent. There is no “one-fits-all” solution for this process. We achieve the perfect customized result for each center through a close exchange with the tenants and by adapting the concept to the respective conditions of the center, the environment, and the target groups.

FOOD SERVICES – MEASURABLE SUCCESS

24

% of visitors stay in the food court for an hour or more

40

% of visitors choose a shopping center specifically because of their culinary offerings

160

New gastronomy openings in our centers (2019)

81

% of visitors are satisfied with the gastronomy offerings in our centers

SUCCESSFUL FOOD PARTNERSHIPS

Long live diversity! Whether the Hamburg start-up Poké You from star chef Karlheinz Hauser and his son Tom, the food truck veterans of Vincent Vegan, or the famous TV chef Steffen Henssler: They have all found a home and great opportunities in our centers to address new target groups.

Tom and Karlheinz Hauser

Hamburg start-up Poké You

Due to our location in the MyZeil shopping center, we were able to significantly expand our customer base.

Start-up Poké You, Karlheinz und Tom Hauser

Christian Kuper

Founder of Vincent Vegan

“With a strong and highly professional partner such as ECE at our side, we feel that we are in good hands and strong enough to open up in the next shopping center at any time.”

Vincent-Vegan-Gründer Christian Kuper

LIVELY FOOD COURTS

Foodtopia, MyZeil, Frankfurt

The gastronomy and event floor “Foodtopia” on the fourth floor of the premium center, MyZeil, impresses all guests with its lively market hall flair. Many concepts were created for this gastronomic oasis, which had never existed in the city up to this point. The quality of the visit also sets new standards: Visitors can enjoy a breathtaking view of the Frankfurt skyline from the outdoor terraces and winter garden.

MyZeil, Foodtopia

FoodSky, Europa Passage, Hamburg

From a small snack bar to a star restaurant, the modern food court on the top level of the center offers 15 gastronomy establishments with almost 400 common seats as well as five other restaurants. After opening “FoodSky”, visits to Europa Passage increased by more than 25 percent. The gastronomy-related share of the center is now around 20 percent.

Foodsky, Europapassage, Hamburg

Foodloft, ÁRKÁD Budapest, Budapest

Seven restaurants provide visitors to the newly designed gastronomy area of ÁRKÁD Budapest with an agony of choices. Hungry guests are offered almost 500 seats inside the mall and a terrace with another 200 seats. We deliberately focus on trendy, up-and-coming, and high-quality restaurants with a diverse selection of dishes from different nations.

Foodloft, Arkad, Budapest