Gastronomy in shopping centers is booming – it is desired by the customers and therefore excellently and actively accepted. People increasingly visit a shopping center for a coffee or a good meal in a pleasant atmosphere with family, friends, or business partners – with positive synergistic effects between the tenants of the centers. Our extensive surveys and analyses have shown that around 60 percent of visitors use the gastronomic offerings almost every time they visit one of our centers.
Quality and ambience increasingly important
Nowadays, quality and ambience are more important to customers than they were just a few years ago. And now more than ever, they are prepared to pay higher prices for more individuality and service. Innovative casual and fine dining concepts in particular, which go beyond the classic food court with dishes such as pizza, fries, and Asian snacks, significantly increase the quality of the stay at a center.
Food is good – for people and frequency
When modernizing existing centers, the expansion and upgrading of the gastronomic areas also plays a central role for us. The results: The share of gastronomy in the rental space has increased significantly: For the most recently opened centers, it was around 10 percent, whereas the overall ECE average is around 6 percent. There is no “one-fits-all” solution for this process. We achieve the perfect customized result for each center through a close exchange with the tenants and by adapting the concept to the respective conditions of the center, the environment, and the target groups.