Take the Time to Smile
SmileyWorld Shopping-Center Event
The world-famous Smiley turns 50 - and we offer him the appropriate stage! In the course of the latest brand cooperation, ECE Marketplaces brings the Smiley into 94 ECE centers. From April 28 to May 7, visitors will find the beaming yellow face in the mall areas, at events and on sales floors. The on-site branding will be accompanied by comprehensive sales and marketing measures in all channels. SmileyWorld-products will also be present in many stores of our tenant partners throughout the year.
94
participating centers
75
Sculptures
25
Art Trail Center
27
Emotions
SmileyWorld EQ Art-Trail
In 25 ECE shopping centers, brand activation is supported by the "SmileyWorld EQ Art-Trail" - an art trail with SmileyWorld-sculptures depicting the 27 most important human emotions. This is not only a real eye-catcher, but also an important stimulus for mindful interaction. An exciting walk through our emotional world.
Participating centers
East
North
Southeast
Southwest
West
Austria
Poland
Italy
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