On site everywhere and optimally networked
Unleash Potential
“Our expertise is to provide consultancy and to design support for your location development. Which sites are suitable? Which ones have the right type of industry/tenant mix? We take a close look at your business model and your target group in order to find ideal solutions and successfully support your growth.”
Tim Köhler, Director Leasing Services
MARKET ENTRY OR GROWTH
Maximum impact through targeted segmentation
Not all types of industry are the same, and not all sites are the same.
Differences in these areas are crucial for establishing the offer in the right place at the right time.
In-depth knowledge of the market in terms of location and content significantly optimizes the chances of success.
As the European market leader, we have extensive experience and comprehensive knowledge.
Market entry into Europe
The first step into a European target market often determines the success of an entire strategy. We are aware of this responsibility and are happy to provide you with consultancy services.
Expansion within Europe
Growth within a country or the pursuit of a cross-border strategy is supported by analysis, support and realization. Everything from a single source.
Best Practice
Your growth takes place with us
Many companies that have launched regionally or even nationally in their own countries have realized their growth strategies in Europe with the significant involvement of ECE Marketplaces. Want some examples?
Hollister, USA Leisure & jeans fashion
Brand entry into Europe
The "Hollister" concept, which belongs to the US fashion company Abercrombie & Fitch, was launched in Germany in 2009 - in Hamburg's Elbe Einkaufszentrum.
Hollister offers surfer-style fashion. The target group is teenagers and young or young-at-heart adults: an important proportion of ECE's regular customers.
For this reason, the market entry into Europe in Germany was largely carried out via ECE Marketplaces.
Hollister and its sister brand "Gilly Hicks" currently operate a total of around 40 stores in Germany, more than half of them in ECE Marketplaces alone - in Hamburg, Munich, Cologne and Dresden, for example.
Further European Hollister sites at ECE (in Poland, Italy, the Czech Republic, Turkey, Spain, Denmark, Germany) are regularly under discussion.
Rituals, Netherlands Cosmetics & lifestyle products
National Expansion
The Dutch beauty & wellness company has grown rapidly in Germany through its central business partner ECE Marketplaces.
In addition to its market size, Germany has a comparatively strong wellness culture in Europe. Ideal conditions for the Dutch cosmetics and lifestyle brand to initially develop nationally there - with the help of the market leader: Rituals now operates more than 70 stores in German ECE centers.
Rituals also benefits from the European ECE portfolio with access to sites in Austria, the Czech Republic and Poland, most recently with the opening in the Silesia City Center Katowice in Poland.
Discover our 200 Marketplaces in Europe!