The mix makes the difference
Advantage through diversity and relevance
"Numerous new customers rely on our attractive mix of purchasing power, high visitor frequency and the appeal of the mutually invigorating offerings, which are proving to be increasingly diverse, creative and colorful."
Angelina von Kalkstein, Director Client Management
Tenant mix
Frequency through relevance
If a marketplace is relevant from a visitor's point of view, it automatically generates footfall.
Relevance is essentially created by the optimal tenant mix that meets the needs of visitors.
And this applies both today and tomorrow, as needs are known to change constantly. Strategic letting is therefore key.
Digitization
Increasing fusion of the online and offline worlds
Mobility
Further development of transport infrastructure: public transport , car sharing, cycle path network
Urbanity
Trend towards a "city of short distances" with bundling of a diverse mix of services
Sustainability
Increased awareness of climate and environment, as well as body and health
Mixed use
Trend towards shared economy, social mixing and smart managed real estate
Working environments
Desire for work-life balance, remote working and more flexibility
Best Practices
Room for cool concepts
The mix makes the difference
Search and find
"New customers are the salt in the soup. Finding and evaluating trends is our job. We are driven by the motivation to inspire our visitors again and again. This is the only way we can guarantee development and a high level of attractiveness, which in turn leads to relevance and frequency."
Tim Köhler, Director Leasing Services
Regional, national, international
Relevance through trend scouting
The attractive variety of marketplaces makes the difference: visitors like to come back, stay longer and get into the mood to consume - the guarantors for the sales success of our rental partners.
What does the individual mix of sectors, concepts, offers and forms of use look like? That depends on the location. Our experts work on tailor-made solutions for the needs of rental partners so that they are perfectly positioned in the short, medium and long term.
Recognize trends
Check relevance
Perfect your positioning
You have found us.
We look forward to getting to know you.