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RELEVANT TENANT MIX

ece.comMarketplacesFor tenantsTenant mix

THE MIX MAKES THE DIFFERENCE

Advantage through Diversity and Relevance

Portrait von Angelina von Kalkstein

"Numerous new customers rely on our attractive mix of purchasing power, strong footfall and the attraction of the mutually invigorating offers, which are proving to be increasingly diverse, creative and colorful."

Angelina von Kalkstein, Director Client Management

MIETERMIX

Frequency through Relevance

If a marketplace is relevant from a visitor's point of view, it automatically generates footfall.

Relevance is essentially created by the optimal tenant mix that meets the needs of visitors.

And this applies both today and tomorrow, as needs are known to change constantly.

Strategic leasing is therefore key.

Digitalization

Increasing fusion of the online and offline worlds

Mobility

Further development of the
Transport infrastructure: public transport, Car Sharing, cycle path network

Urbanity

Trend towards "city of short distances" with bundling of a diverse mix of offers

Sustainibility

Increased awareness of climate and environment, as well as body and health

Mixed-Use

Trend towards the shared economy, social mixing and smart managed real estate

Working environments

Desire for work-life balance, remote work and more flexibility

BEST PRACTICES

Room for cool concepts

Victoria’s Secret

Retail

A brand, a myth, an experience. That's all it takes.

L‘Osteria

Gastronomy

Enjoyment away from the mainstream. This is how surprise works.

Indoor Skydiving

Leisure & Entertainment

Adrenaline. Enthusiasm.  
That attracts and brings frequency.

Limehome

Hospitality

A win-win situation: apartments merge with the marketplace.

My Wellness

Wellness & Lifestyle

Pure relaxation. It's all in the mix, everything under one roof.

Flip-Out

Leisure & Entertainment

Crazy and different. Entertainment that delivers what it promises.

EGLO Living

Retail

Very special features.

Lamps and lights from Austria.

THE MIX MAKES THE DIFFERENCE

Search and find

Ein Portät von Tim Köhler.

"New customers are the salt in the soup. Finding and valuing trends is our job. We are driven by the motivation to inspire our visitors again and again. This is the only way to ensure development and a high level of attractiveness, which in turn leads to relevance and frequency."

Tim Köhler, Director Regional Tenant Management

Regional, national, international

Relevance through trend scouting

The attractive variety of marketplaces makes all the difference:

Visitors like to come back, spend longer and get into the mood to consume - the guarantee for the sales success of our tenants.

What does the individual mix of business sectors, concepts, offers and forms of use look like? It depends on the site.

Experts work on tailor-made solutions for the needs of tenants so that they are perfectly positioned - in the short, medium and long term.

Grafik Trendscouting

Recognize trends

Grafik Trendscouting

Check relevance

Grafik Trendscouting

Perfect your positioning

You have found us.

We look forward to getting to know you.

 

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