Creative Design: Real estate products with designs on the pulse of time
It gives shape to ideas and develops real estate products with award-winning designs at the cutting edge: our in-house creative agency Creative Design. Highly qualified architecture, interior design and communication design professionals from all over the world put their heart and soul and their broad expertise, often enriched by previous employment in renowned international architecture firms, into creating the world of tomorrow - in all asset classes, whether office, living, hotel, shopping or leisure.
Innovative real estate solutions
Master planning for large properties or even entire city districts, impressive building facades, brand building, state-of-the-art interior design and modular furniture concepts for shopping centers - the range of services is wide and our interdisciplinary team always finds efficient and innovative solutions for every real estate task.
You can also count on us for targeted project communication: From the first meeting with the city, approaching architects and jury members for competition procedures, carrying out the entire process management and presenting the developments to design advisory boards and other stakeholders, we are at your side as bridge builders and doers
"As an internationally experienced team, we know the requirements of the market, but we also like to think outside the box and adapt international trends - in order to develop marketable, successful real estate products from our and your ideas with a high level of innovation, creative excellence and communicative know-how - in all asset classes."
Marc Blum, Director Creative Design
Insights into creative design
Our services at a glance
Pre-design services (product definition)
What type of product is it, which target groups does it appeal to and what should it achieve? - We work with you to define the cornerstones of the product.
- Target group analysis
- Benchmark projects, trend analysis
- Development and definition of project goals in collaboration with our client
- B-plan and urban planning analysis
Design
What should the product look and feel like? Design excellence and an in-depth knowledge of materials are in our blood. We use these to create a product with an all-round world-class design, from interiors and façades to outdoor facilities.
- Architecture
- Landscape architecture
- Interior and furniture design
- Lighting design
- Creative tenant support
Process management
Which procedure is most suitable for the product and how do I best prepare for the competition? - We provide you with strategic consultancy in selecting the right procedure and coordinate with all stakeholders during the competition process.
- Process management of design procedures of all kinds
- Invitation to tender, planning preparation, assistance with architect and jury selection
- Strategic advice for investors and cities
- Outline planning applications
- Assistance with applications
- Support with urban development contracts
Trend scouting
What competing products are there on the national and international market? Which trends can be adapted for the product? - We draw on the best developments in the respective asset class for analysis and comparison and thus identify gaps in the market that your product can fill. In combination with the adaptation of suitable new trends in the real estate world, your product will have its finger on the pulse of the times.
- Benchmark analysis
- Market Intelligence
Planning and master planning
How can the plot of land and/or the area to be built on be optimally utilized and how can the new product fit harmoniously into the existing environment? - Our master, concept and functional planning takes all these aspects into account, as well as the financial and structural aspects.
- Functional planning, concept planning, master planning, rental planning
- Construction typology
- Processing of outline planning applications
- Preparation of all bases for cost calculation
Brand development and communication design
What language should the product speak and how should it be perceived by customers and in the market? - We develop the product brand for you and create accurate stories for optimal project communication.
- Graphic and communication design
- Logo development and branding from the brochure to the building
- Storytelling and development of presentations for optimal project communication
World-Class-Design Made by Creative Design
Office - Intelligent Quarters HafenCity Hamburg
In HafenCity, Hamburg's largest urban development project, we worked with STRABAG Real Estate to develop the three-part "Intelligent Quarters" building ensemble with 32,000 m² of gross floor area for offices and apartments. In addition to the general planning, our architecture specialists also supported the competition process.
Shopping – Cano Singen
We are currently developing and realizing the Cano shopping center in Singen's pedestrian zone, which will open in autumn 2020. Our creative design specialists provided the all-round package for this: from functional planning and the façade competition to interior and brand design, they came up with all the concepts and designs.
Living – Alstercampus Hamburg
In a prominent location on Hamburg's Outer Alster, right next to the Atlantic Hotel, we developed and realized the "Alstercampus" residential quarter comprising around 250 apartments. Both the general planning and the design were developed by our creative design specialists.
Office - Creative Design Offices ECE-Campus Hamburg
Creating innovative working environments is one of our core competencies. Our Creative Design department recently redesigned its own work areas and created new workstations, meeting rooms and presentation facilities, including acoustic optimizations, as well as a completely new world of colours and materials in which the Creative Design offices now shine.
Leisure – Foodtopia MyZeil
We created a new dimension of Gastronomy and Entertainment in a shopping center with the complete redesign of the fourth center floor of MyZeil: This revitalization, which we conceptualized, not only allowed us to profit from new food concepts, some of which were represented in Germany for the first time ever, and the premium cinema ASTOR Film Lounge as tenants, but also transformed the previously little-visited top floor of the center into Frankfurt's new "place to be".
Hotel – 25hours Hotel Düsseldorf
In the new "Le Quartier Central" district, we developed Düsseldorf's first 25hours hotel, which comprises around 200 rooms on 17 floors. The exciting contrast between German engineering and French artistic flair is due to the conception of our Specialists, as well as the general planning.
Leisure – ÁRKÁD Budapest FoodLoft
Creating an indoor market hall in the middle of a shopping center - with this idea from our creative design experts, ÁRKÁD Budapest was given its new food and beverage area, the FoodLoft, in 2019. Arranged in a cluster on the second floor of the center, the FoodLoft, which features various interior designs and an open ceiling, extends over an area that was previously partly vacant and partly occupied by retail outlets. The highlight is the outdoor terrace, which gives the loft its name.
Interior Design - Rothenbaum-Tennisstadion Hamburg
We gave the legendary Rothenbaum tennis stadium in Hamburg an all-round makeover. With the development and implementation of a new branding, which goes hand in hand with a sophisticated color and material concept, the Rothenbaum Stadium has been setting new standards in the color scheme of grandstand facilities in stadiums since its reopening in summer 2020.
Architecture and planning - Adigeo, Verona
The Adigeo shopping center in Verona, which we developed and opened in 2018, is a masterpiece from an architectural point of view in several ways: the A-shaped arrangement of the center embodies the branding and center logo we developed, coupled with the center name, and the facade and interior design of the center are also unique in Italy: double-storey store facades offer completely new presentation options for the tenants, some of whom are represented in Italy for the first time.
Communication Design / Brand Development - Cano Singen
Another example of the stringent implementation of a logo and branding from A to Z is the Cano shopping center in Singen, which is reflected not only in the advertising presence and in the marketing brochures designed by us, but also in the interior design of the center.