Where innovation and creativity take shape

Creative design:
Real estate products with designs on the pulse of time

It gives shape to ideas and thus develops real estate products with multiple award-winning designs that keep pace with the times: Our in-house creative agency, Creative Design. Highly qualified architects, interior design and communication design professionals from all over the world put their heart and soul and their broad expertise, often enriched by previous employment in renowned international architecture firms, into creating the world of tomorrow – and that across all asset classes, whether offices, residences, hotels, stores or leisure centers.

Innovative solutions in everything to do with real estate

Master plans for large properties or even entire city quarters, impressive building facades, brand buildings, state-of-the-art interior design and modular furniture concepts for shopping centers – the range of services is wide and our interdisciplinary team always finds efficient and innovative solutions for every property-related task.

You can also count on us for targeted project communication: From the first meeting with the city, addressing architects and jury members for competition procedures, carrying out the entire process management and presenting the developments to design advisory boards and other stakeholders, we are at your side as bridge builders and doers.

Marc Blum, Director Creative Design

"As an internationally experienced team, we know what the market needs. But we also like to think outside the box and adapt international trends that let us bring forth, from our ideas and your ideas, marketable, economically successful real estate products that express great innovative power, design excellence and communicative expertise – and this in all asset classes."

Digital planning and building

A peek inside Creative Design

Our services at a glance

Pre-Design-Services (product definition)

What kind of product is it, which target groups does it appeal to, and what is to be achieved with it? – Together with you we define the cornerstones of the product.

Target group analysis
Benchmark developments, trend analysis
Development and definition of the project goals in collaboration with our customer
B-plan and urban development analysis

Trend scouting

What competing products are there on the national and international market? Which trends can be adapted for the product? – We draw on the best developments in the respective asset class for analysis and comparison and so identify market gaps that your product can fill. In combination with the adaptation of suitable new trends in the world of real estate, your product will keep pace with the times.

Benchmark analysis
Market intelligence

Design

How should the product look and feel? Creative excellence and a profound knowledge of materials are in our blood. With their help, we create a product with all-round world-class design, from interiors to facades to outdoor facilities.

Architecture
Landscape architecture
Interior- and furniture design
Lighting design
Creative tenant support

Planning and master planning

How can the plot of land and/or the area to be built on be optimally exploited and at the same time the new product harmoniously integrated into the given environment? – Our master, concept and functional planning takes into account all these aspects as well as the financial and construction aspects.

Functional planning, concept planning, master plans, leasing plans
Design typology
Handling outline planning applications
Development of all basics for cost calculation

Operations management

Which process is most suitable for the product and how do I best prepare myself for the competition? – We offer strategic advice on choosing the right procedure and assume the coordination with all stakeholders during the competitive procedure.

Process management of all types of design processes
Invitation to tender, planning preparation, cooperation in the selection of architects and jury
Strategy consulting for investors and cities
Outline planning applications
Support with the ‘Anhandgabe’, the pre-sale development planning phase
Support with urban development contracts

Brand development and communication design

What language should the product speak and how should it be perceived by customers and in the market? – We develop the product brand for you and create accurate stories for optimal project communication.

Graphics and communication design
Logo development and branding from the brochure to the building
Storytelling and preparation of presentations for optimal project communication

World-class designs made by creative design

Office – Intelligent Quarters HafenCity Hamburg

In HafenCity, Hamburg’s largest urban development project, working together with STRABAG Real Estate we developed the three-part building ensemble "Intelligent Quarters" with 32,000 m² of gross floor area for offices and apartments. In addition to the general planning, our architecture specialists also supported the competition procedure.

Shopping – Cano Singen

In Singen’s pedestrian zone we are currently developing and realizing the Cano Shopping Center, to open in autumn 2020. Here, our creative design specialists provided the all-round package: From the functional planning and the facade competition to the interior and brand design, all concepts and designs originate from their pens.

Living – Alstercampus Hamburg

In a prominent location on Hamburg’s Outer Alster lake, directly next to the Hotel Atlantic, we developed and realized the "Alstercampus” residential quarter, which comprises around 250 apartments. Both the general planning and the design were drawn up by our creative design specialists.

Wohnprojekt Alstercampus Hamburg mit Blick auf die Alster

Office – Creative Design offices at ECE Campus Hamburg

Creating innovative working environments is one of our core competencies. This can already be seen in our own company: Only recently, our Creative Design department redesigned its own work areas. It created not only new workplaces, meeting rooms and presentation possibilities – and improved the acoustics – but also a completely new and radiant world of colors and materials.

Leisure – Foodtopia MyZeil

With the complete redesign of the fourth floor of MyZeil we created a new dimension for the dining, food and beverages sector – and entertainment too – in a shopping center: Our revitalization concept not only enabled us to acquire new food concepts, some of which were represented for the first time ever in Germany, and the premium cinema ASTOR Film Lounge as tenants, but also to transform the previously little-visited top floor of the center into Frankfurt's new “Place to be”.

Hotel – 25hours Hotel Düsseldorf

In the new city quarter “Le Quartier Central” we developed Düsseldorf’s first 25hours hotel, which has around 200 rooms on 17 floors. The exciting contrast between the art of German engineering and French artistic flair is down to the concepts of our specialists, as is the general planning.

Leisure – ÁRKÁD Budapest FoodLoft

To locate an indoor market hall in the middle of a shopping center – this was the brief that led our Creative Design experts to give ÁRKÁD Budapest its new gastronomy area, the FoodLoft, in 2019. Arranged in a cluster on the first floor of the center, the FoodLoft with its various interior designs and an open ceiling extends over an area that was formerly partly derelict and partly populated by retailers. The highlight is the outdoor terrace, which gives the loft its name.

Interior Design – Rothenbaum tennis stadium in Hamburg

We gave the legendary Rothenbaum tennis stadium in Hamburg an all-round fresh cell treatment. Under the development and implementation of a new branding, which goes hand in hand with a sophisticated colour and material concept, the Rothenbaum stadium has been setting new standards in the colouring of grandstand facilities in stadiums since its reopening in summer 2020.

Master planning – the Budapest Quarter

In Hungary’s capital, Budapest, a new mixed-use city district is to be built under our direction starting in 2023. The area is meant to be home to offices and hotels, but also to the gastronomy and retail trade. The master plan for this project, which is also characterized by its sophisticated path relationships and space design, was developed by our specialists.

Architecture and Planning – Adigeo, Verona

The Adigeo shopping center in Verona, developed by us and opened in 2018, is a masterpiece from an architectural point of view: The A-shaped arrangement of the center that embodies the branding and center logo developed by us, coupled with the center name and the facade and interior design of the center, are unique in Italy: The two-story shop facades offer the tenants, some of whom are represented in Italy for the first time, completely new presentation options.

Communications design / Brand Development – Cano Singen

Another example of the stringent A-to-Z implementation of a logo and branding is the Cano shopping center in Singen, which is reflected not only in the advertising presence and in the marketing brochures that we designed but also in the interior design of the center.

Process management – Stern-Center Potsdam

How shopping center parking spaces that are no longer needed can be effectively converted is shown by the “SternVillage” at the Stern-Center in Potsdam. Together with the Stern-Center, the resulting residential units will form a new and attractive quarter, for the realization of which our creative design specialists, working together with the city of Potsdam, have organized an extensive architectural competition for the façade design of the apartment blocks.

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Creative design: Real estate products with designs on the pulse of time