Taking the digital ecosystem further
In the Digital Business & Innovations division, we are systematically developing our digital consumer ecosystem and thus create the basis for data-based marketing and sound research approaches. sound research approaches. Through the automation and digitalization of central marketing processes, we are increasing efficiency and deploying budgets in a more targeted manner. At the same time, we identify, test and scale digital innovations - from initial prototypes to market ready solutions.
Digital business in figures
> 130 million
Supervised marketing budget
> 100 million
digital contacts achieved per year
> 90.000
regularly surveyed customers
> 30
Center-specific studies per year
Research, Data Insights & Analytics
Specialties
Specialists in the fields of consumer and shopper insights, market and competitive structures, regional and geodata, data analytics, statistics and forecasting.
Analyzes
Comprehensive and regularly updated analyses of center customers and their shopping and spending habits.
Studies
Detailed studies on market and competitive developments as well as a holistic view of the factors influencing center visits.
Data hub
Central data hub for market-side data from our own analyses, surveys and external sources.
Marketing
Marketing planning
Structured, center-specific marketing planning based on the "Marketing Map", in which center USPs and market research data flow together.
State-of-the-art
A state-of-the-art marketing system and infrastructure enable the efficient, data-based display of messages.
Marketing expertise
360° marketing expertise across all traditional and digital channels.
Cost efficiency
Maximum cost efficiency in the production and control of marketing content through economies of scale.