Finish line reached for 12-million-euro project: ECE opens new sports world at G3 Shopping Resort Gerasdorf
Sporty goal reached at the G3 Shopping Resort Gerasdorf: With the opening of the new sports and outdoor experience world, ECE Marketplaces has successfully completed the comprehensive project for the further development of the shopping center located at the gates of Vienna on time.
On an area of 5,000 m² in the center and another 3,000 m² in the outdoor area, numerous new retail, product test and experience areas now invite visitors to try out and experience products, including a pump track for bikes, skates and boards, a boulder climbing wall, a trail hiking path, bike test tracks as well as motor skills and play areas for children.
The aim of the new sports focus is to create a new point of attraction for the center and to further strengthen its profile in the areas of sports, outdoor and adventure. In parallel, ECE has also expanded the center's store offering and located a Snipes flagship store as well as new concepts such as "Home of Bike" by Intersport, 11teamsports, Moreboards and iFlow. In addition, the new G3 Sport concept store focusing on sports and outdoor offers specialist retailers and manufacturers the opportunity to market their brands and products without the need for personnel or furnishings.
The ECE Progressive Income Growth Fund, as owner of the center, invests around 12 million euros in the further development of the center with its around 130 stores.