A new shopping experience in the Alstertal shopping center
The Alstertal shopping center is being modernized and repositioned: Extensive refurbishment measures, an optimized tenant mix based on focal points and new brands will create the basis for a contemporary, attractive shopping and experience environment in northern Germany's largest shopping center.
Being successful together
The project
Developing traditional shopping centers into "urban marketplaces" is our passion. The aim is to create inspiring and inspiring spaces that have a positive impact on the success of the properties and the tenant partners.
Adjustment and expansion of the tenant mix
The AEZ is currently undergoing a comprehensive refurbishment, which is upgrading the center architecturally, restructuring it and developing it strategically. One focus is on optimizing the tenant mix: New, well-known concepts and established regional tenants will strengthen the retail offering in future.
Architectural modernization
At the same time, an architectural modernization will be carried out to enhance the center's appearance. The AEZ will be restructured through the conversion measures and the creation of thematic focal points. The result is a clear, modern layout with improved routes and attractive product clusters.
High-quality center experience
The refurbishment in the AEZ creates the basis for a future-proof, brand-strong and high-quality center experience.
75 million €
Investment volume
35
Areas are merged into larger store areas
3
new retail areas:
Boutique, Premium, Highstreet
> 50
new formats and concepts
The Center
AEZ at a glance
200
Stores
60.000 m²
Sales area
32.000
Visitors per day
950.000
Inhabitants in the catchment area
Are you interested in renting space in the center?
Please feel free to contact us!