It has been just under three months since the second Corona lockdown for retailers in Germany came to an end and shops are once again allowed to open largely without nearly any restriction. However, the effects of the pandemic are still visible and tangible. At the same time, there is positive news: Shopping in the summer of 2021 feels so much better than you might suspect - in terms of quality and quantity. Ulrich Schmitz, Senior Director Center Management responsible for the operation of around 150 ECE centers in nine countries, explains why this is the case and how it should stay that way.
Mandatory masks, one-way streets, capacity restrictions. Doesn't sound like an El Dorado for shopping fans!? That may be so. However, people's longing for stationary retail seems to be great. Visitors have become accustomed to the extensive Corona security concepts and rarely see retail restrictions as a disruptive factor. Rather, the joy of refreshing long-forgotten experiences and emotions, meeting family and friends, and experiencing merchandise with all their senses prevails.
This subjective feeling coincides with the positive frequency developments of the past weeks. Thus, the current visitor numbers in Germany are above those of 2020 and at many locations only slightly below the 2019 values. In Italy and Denmark, the frequencies have even risen above the 2019 mark in particular weeks. There is therefore justified hope that visitor numbers will also continue to develop positively in other markets.