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China – A laboratory for the future

Subsidiary in the Middle Kingdom

Completely rethinking shopping centers and their function: With this goal in mind, we are looking far beyond the boundaries of Europe – We are always on the lookout for promising new ideas and concepts. One country we are focusing on here is China.

Current

Recently, the sixth shopping center in China designed by the ECE Architecture & Construction team in the areas of functional planning and interior design opened - the "Beijing Lize Paradise Walk". The 520,000 m² and seven-story building complex in the heart of the financial and business district in Beijing is fully leased and houses 220 stores, including many concept stores and individual stores.

ECE VISITS CHINA

A team from our Architecture & Construction Division set off for China in 2013 to gain new experiences and knowledge of this dynamic market. Along with the rapid growth of cities in China comes an immense need for supply infrastructure, i.a. in the form of shopping centers that, as components of the urban space, function like small city districts. What began as an exchange with well-known Chinese players and shopping center developers such as “Vanke” and “Longfor” soon resulted in initial planning and implementation contracts for our ECE architects

FOUNDING OF ECE SHANGHAI CO., LTD.

To meet the rapidly increasing numbers of orders, in 2019 we founded our own company in China – “ECE Shanghai Co., Ltd.” for which an internationally experienced team of ECE architects and “young talents” from China now provide planning services for more than 35 shopping centers. Special attention is given to interior design and storytelling.

WHEN POINT OF SALES BECOMES POINT OF EXPERIENCES

With unusual concepts and surprising offers, Chinese malls are becoming an integral part of their respective cities as ‘third places’. The centers developed by ECE Shanghai Co., Ltd. create a unique brand character that appeals to the city's inhabitants through the fixation on regional characteristics: From the flower-like design of the atriums in “Longfor Paradise Walk”, which brings the famous flower poems typical of the city of Chengdu to life, to the treasure hunt for visitors in “Qibao Vanke Plaza” – “Points of Sales” are becoming “Points of Experiences” that captivate visitors with entertainment and edutainment offerings in addition to the wide range of shopping and gastronomy offerings. The centers are thus points of contact for different needs – true to the motto: “One stop, all done.”

OUR AMBITIOUS GOALS

Due to its ambitious goals and their realization, “ECE Shanghai Co., Ltd.” as an international design service provider already ranks among the top five shopping center developers in China. Our long-term goal is to establish ourselves among the top five – and to support numerous other Chinese shopping center developers and investors with our many years of expertise in the conception, planning and designing of shopping centers, and to apply the knowledge gained in China to our European shopping centers – and to always do so with the aim of making our centers as attractive as possible for our customers and visitors.

Impressions from China

Vanke Qibao Shoppincenter, Shanghai China

Longfor Minhang Paradise Walk, Shanghai China

35 centers

supervised as a planning service provider

Vanke Songjiang Incity, Shanghai China

Top 5

shopping center designer in China

Vanke Songjiang Incity, Shanghai China

BDT City Complex, Shanghai China

City Complex, Shenzhen China

Crland Pukou Project, Nanjing China

6 centers

opened in the last seven years

Longfor Jinsha Paradise Walk, Chongqing China

Longfor Minhang Paradise Walk, Shanghai China

Crland Shopping Center, Nanchang China

Longfor Xichen Paradise Walk, Chengdu China

Vanke Jiading Incity, Shanghai China

Vanke Jiading Incity, Shanghai China

Longfor Xichen Paradise Walk, Chengdu China

Vanke Tianfu Finance Center, Chengdu China

Vanke Jiading Incity, Shanghai China

Jufeng Road City Complex, Shanghai China

SOL 9 Street Project, Wuhan China

COFCO Joycity, Chengdu China

Vanke Qibao Shopping Center, Shanghai China

COFCO Joycity, Shenzhen China

Longfor Lize Paradise Walk, Beijing China

Longfor Lize Paradise Walk, Beijing City

Crland Pukou Project, Nanjing China

Longfor Jinsha Paradise Walk, Chongqing China

Crland Pukou Project, Nanjing China

COLI Zhenru Shopping Center, Shanghai China

Longfor Jinsha Paradise Walk, Chongqing China

City Complex, Shenzhen China

Crland Hengqin City Complex, Zhuhai China

SOL Optics Valley B89, Wuhan China

SOL Opticss Valley B89, Wuhan China

Longfor Minhang Paradise Walk, Shanghai China

Crland Shopping Center, Nanchang China

SOL Optics Valley Masterplan, Wuhan China

SOL Optics Valley B89, Wuhan China

COFCO Joycity, Shenzhen China

Longfor Times E, Chongqing China

COFCO Joycity, Shenzhen China

Jufeng Road City Complex, Shanghai China