We use innovative marketing to build our shopping center brands
Our goal is clear: our shopping centers should inspire our visitors and arouse their attention and emotions.
With professional center marketing, we ensure strong footfall and appeal to attractive target groups who identify with their local center. The basis of our successful marketing is the development and establishment of the shopping center as a strong brand that visitors associate with positive experiences and memories.
We invite you to join us: Become a part of it!
Our self-image
We use professional marketing to ensure a high footfall and tap into the target groups that are important for the respective center. We develop target group-specific messages and are active in all relevant channels - offline and online. We create special experiences for our visitors through local and regional events as well as national collaborations such as the GLAMOUR Shopping Week.
Your target group is in our centers
Thanks to extensive market research activities, KPI analyses and visitor surveys, we know the target groups of our various centers very well. Thanks to this knowledge, we design target group-oriented and cross-channel advertising campaigns. We combine the offline experience with digital offers and services such as the digital mall, center apps, 3D wayfinding systems or interactive kids playgrounds, kids play areas.
Events as additional sales drivers
Emotions promote the desire to store. Our shopping centers are not just "points of sale", but also places to meet and experience. This is ensured by attention-grabbing events and strong collaborations with major and well-known partners, such as the GLAMOUR Shopping Week - always under the premise of increasing footfall and sales potential, as we create additional reasons to visit.
GLAMOUR Shopping Week
For the first time in October 2020, we entered into a unique cooperation with the internationally popular fashion and lifestyle magazine GLAMOUR and the renowned Condé Nast publishing house and have been hosting the popular GLAMOUR Shopping Week in our centers ever since. During the campaign period, readers of GLAMOUR can use their personal GLAMOUR Shopping Card to enjoy an exclusive VIP treatment with goodies, discounts and competitions in the 80 participating ECE shopping centers throughout Germany.
Advantages of ECE center marketing at a glance
Benefit from:
Professional center marketing - tailored to the individual needs and requirements of each center.
An experienced marketing team and a network of strong and experienced marketing agencies.
Cost and effort savings by leveraging synergies in campaign and content development as well as in planning stages of major events.
- Optimum dovetailing of online and offline media for cross-channel campaigns.
High-quality advertising measures thanks to decades of international marketing know-how.
Continuous further development of our marketing strategy(ies) and measures at individual center level as well as across the board for all centers in the portfolio.
Our nationwide implemented center voucher. You can find out more here.